Cookie stuffing (also cookie dropping) is an online marketing technique used to generate illegitimate affiliate sales. Cookie stuffing occurs when a user visits a website, and as a result of that visit receives a third-party cookie from an entirely different website (the target affiliate website), usually without the user being aware of it. When (if) the user visits the target website and completes a qualifying transaction, the cookie stuffer is paid a commission. Depending on the terms of the affiliate agreement a qualifying transaction may refer to creating an account, making a purchase, completing an application (loan, credit, etc.), or subscribing to a newsletter.