User Behavior Analytics

User behavior analytics

Guance user behavior analysis focuses on real access paths, click-through heatmaps, conversion funnels, user segmentation, and business events, helping product, operations, and R&D teams understand why users churn, where they get stuck, and which experience issues are affecting growth and conversion.

User behavior analysis
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User behavior analysis solves what problems it solves

Analyze user paths, experience issues, and business conversion in a single chart

Products and operations care not just about whether the page shows errors, but also about why users haven't completed key actions. Guance user behavior analysis links access paths, click heatmaps, funnel conversions, session replays, page performance, and business events to help teams interpret conversion changes and identify specific pages, buttons, or processes that can be optimized.

Did users really click CTAs? Use heatmaps to clearly see real clicks and misclicks
Behavioral heatmaps visually display user click areas, click frequency, and distribution trends. The team can verify whether the main CTA, forms, navigation, and key content are truly seen and clicked, and also identify invalid clicks, misleading interactions, or mobile layout issues, providing evidence for page redesign and conversion optimization.
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Did users really click CTAs? Use heatmaps to clearly see real clicks and misclicks
Where are users stuck at this stage? Use the conversion funnel to track churn for registrations, orders, and payments
Where are users stuck at this stage? Use the conversion funnel to track churn for registrations, orders, and payments
The conversion funnel supports customizable multi-step behavioral paths such as browsing, registering, submitting, placing orders, paying, and renewing. Teams can break down conversion rates at each step by device, region, version, channel, and user attributes to quickly identify churn nodes, and judge whether churn is triggered by experience issues by combining performance, errors, and session replays.
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Don't just look at behavior; explain conversion changes together with performance, errors, and session replays
User behavior analysis can be linked with web-based RUM, mobile RUM, APM, and log data. The team not only sees what users have done, but also whether the page is slow, the interface has failed, JS is causing errors, and the backend is exceptional, connecting growth analysis with technical troubleshooting.
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Don't just look at behavior; explain conversion changes together with performance, errors, and session replays

Frequently asked questions

What is user behavior analysis?

User behavior analysis is used to understand users' access paths, click behavior, conversion funnels, and business events within websites, apps, or mini-programs, helping teams identify user churn points, experience issues, and product optimization opportunities.

What is the relationship between user behavior analysis and RUM?

RUM focuses more on real access experience performance, errors, and session data; User behavior analysis focuses more on paths, clicks, segmentation, and conversions. By combining the two, teams can determine whether performance and errors are affecting critical business actions.

What problems can a heatmap solve?

Heatmaps can show where and how often users click on the page, helping teams verify whether CTAs are clicked, whether the layout is reasonable, and whether there are misalignments or distracting users.

What scenarios are the conversion funnel suitable for analysis?

The conversion funnel is suitable for analyzing multi-step processes such as registration, login, order placement, payment, form submission, benefit claim, and renewal, helping teams pinpoint where users churn and possible reasons.

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